CARAT WEIGHT

Carat isn’t the most important feature, but there’s definitely a few aspects of weight to consider.  more...

COLOR

Color quality is critical. See how the scales of beauty and value adjust based on gradation. more...

FAQs

Still have a few Qs? No worries! Check here if you still haven’t found the answer you’re looking for. more...

CLARITY

Learn how a diamond’s natural imperfections can affect the light flowing through it. more...

Education

CERTIFICATION

Carat isn’t the most important feature, but there’s definitely a few aspects of weight to consider.  more...

The four most universal factors used to measure diamond quality are: Cut, Color, Clarity, and Carat Weight. These measures are also referred to as the Four Cs. This section contains all the information you need to educate yourself on finding the perfect diamond. With access to the Internet’s largest diamond database, you can shop with confidence, knowing you will find the diamond that’s right for you.

CARE

Ensure your diamond always keeps its beautiful brilliance with these helpful tips and tricks. more… 

SHAPE

​Get to know all the usual suspects. From the popular round to the rare heart shaped diamond. more...

Education

CUT

​Find out which features are a must for a well-cut diamond with brilliant and fiery radiance. more...